About us


CEO / Developer / Designer


CTO / Developer

Our philosophy is to take responsibility for our customer's success, to become an extension of your org-chart. We do this by understanding each client's business in detail, supporting sound strategic decisions, and executing relentlessly. The goal is to find what works by learning together.

Our team has helped to make the internet what it is today. Individually we have breathed life into digital products for over 20 years working with some of the world's biggest names in marketing, across every digital channel. From crypto to virtual reality, adtech to e-commerce.

Here's an abridged list of the brands we've worked with as individuals before forming Sanderson Howe:
AB Inbev, Air New Zealand, ANZ, Amnesty International, ASB, BePure, BNZ, Cadbury, Channel 4(UK), Citibank, Coca-Cola, Diageo, Fonterra, Glenmorangie, HSBC, Lexus, Nokia, Nike, Marks & Spencers (UK), McDonald's, Mini, Sky, SkyCity, The Warehouse, TipTop, TNS, Toyota, Spark, Westpac, Vero, Visa, Vodafone, Volkswagen and many more...


There are plenty of horror stories about developing digital products, so we are especially grateful to Will and Paul for their professionalism and contribution to the strategy, our build and ongoing support of our product, Business Sorter. The collaboration has benefited our whole team's learning (it has been fun too) and from a commercial perspective they have produced solutions that are smart and respectful of our budget. We trust them to do the best that can be done in any circumstance

Sally Hennah
Business Sorter

Working closely with the boys at Sanderson Howe has both been a pleasure and a success. They supported us every step of the way, first achieving launch then helping us build our own in-house team as we grew. In short, they helped BetterSaver be BETTER!

Joe Taylor