Blog

The six stages of building a digital product
August 26, 2026The two questions I get asked more than any others are “how long will this take?” and, once we’re underway, “so where are we up to?” They sound like scheduling questions. They aren’t. …
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FNA Manager: the one the others were practice for
August 21, 2026It started with a spreadsheet. Of course it did. Aidan is a co-owner of Asset Construction, a civil and structural outfit out of Auckland who do everything from a driveway repair at your place through to working on a …
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On scaling: we're more profitable at two than we ever were at seven
August 15, 2026“So how many people have you got?” It’s the second question anyone asks about your business, right after what you do. And there’s an assumption buried in it that everyone shares and nobody …
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Why we built the Mangawhai Directory
August 12, 2026“Does anyone know a good sparky?” If you’re in any of the local Facebook groups, you’ve seen that post. You’ve seen it this week. You’ve probably seen three versions of it, along with …
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Why we built Client Invoices
June 20, 2026“Sorry, could you resend the March invoice?” If you run a business that invoices people, you have received that email. Probably this month. Possibly twice. It’s such a small thing that nobody ever does …
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Why we built Static Contact
November 5, 2024There’s a job that turns up on every single project, every year, forever. It arrives right at the end, after the hard thinking is done, after the design is signed off, after everyone has finally agreed on the …
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Opportunities are everywhere - and that's the problem
June 28, 2023There’s a myth I’d like to take a swing at, because I believed it for years. The myth is that the hard part of starting something is finding the perfect idea. That somewhere out there is a gap in the market, …
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Business Model Version 1
March 25, 2022When I joined Sanderson Howe, one of the first things I did was set up a strategy workshop. This was more than just an excuse to do some day drinking and be creative with two brilliant and hilarious friends - we also …
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How to find a technical partner for your start up
March 7, 2022You have had a great idea for a business on the boil for a while now, so you think to yourself, “I really have to do something about this!” Followed closely by, “but where do I start? I don’t know the first thing about …
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Case study: BetterSaver
April 20, 2021BetterSaver is a personalised KiwiSaver fund recommendation website that draws from over 180 funds. It offers unbiased, expert advice and takes your ethical stance on investments into consideration - finding you the …
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Web Assembly Experiment 001
September 17, 2020At Sanderson Howe we like to keep an eye on the future. And as part of that future, we see WebAssembly as part of that landscape. As it starts to come into the mainstream, this is a series of our experiments into it. …
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Case study: Skycity
August 27, 2020SKYCITY is New Zealand’s largest tourism, leisure and entertainment company, running multiple casinos, restaurants, bars and conference facilities in New Zealand and Australia. In 2017, they were aware that technology …
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