Blog

The six stages of building a digital product

The six stages of building a digital product

August 26, 2026

The two questions I get asked more than any others are “how long will this take?” and, once we’re underway, “so where are we up to?” They sound like scheduling questions. They aren’t. …

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FNA Manager: the one the others were practice for

FNA Manager: the one the others were practice for

August 21, 2026

It started with a spreadsheet. Of course it did. Aidan is a co-owner of Asset Construction, a civil and structural outfit out of Auckland who do everything from a driveway repair at your place through to working on a …

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On scaling: we're more profitable at two than we ever were at seven

On scaling: we're more profitable at two than we ever were at seven

August 15, 2026

“So how many people have you got?” It’s the second question anyone asks about your business, right after what you do. And there’s an assumption buried in it that everyone shares and nobody …

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Why we built the Mangawhai Directory

Why we built the Mangawhai Directory

August 12, 2026

“Does anyone know a good sparky?” If you’re in any of the local Facebook groups, you’ve seen that post. You’ve seen it this week. You’ve probably seen three versions of it, along with …

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Why we built Client Invoices

Why we built Client Invoices

June 20, 2026

“Sorry, could you resend the March invoice?” If you run a business that invoices people, you have received that email. Probably this month. Possibly twice. It’s such a small thing that nobody ever does …

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Why we built Static Contact

Why we built Static Contact

November 5, 2024

There’s a job that turns up on every single project, every year, forever. It arrives right at the end, after the hard thinking is done, after the design is signed off, after everyone has finally agreed on the …

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Opportunities are everywhere - and that's the problem

Opportunities are everywhere - and that's the problem

June 28, 2023

There’s a myth I’d like to take a swing at, because I believed it for years. The myth is that the hard part of starting something is finding the perfect idea. That somewhere out there is a gap in the market, …

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Business Model Version 1

Business Model Version 1

March 25, 2022

When I joined Sanderson Howe, one of the first things I did was set up a strategy workshop. This was more than just an excuse to do some day drinking and be creative with two brilliant and hilarious friends - we also …

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How to find a technical partner for your start up

How to find a technical partner for your start up

March 7, 2022

You have had a great idea for a business on the boil for a while now, so you think to yourself, “I really have to do something about this!” Followed closely by, “but where do I start? I don’t know the first thing about …

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Case study: BetterSaver

Case study: BetterSaver

April 20, 2021

BetterSaver is a personalised KiwiSaver fund recommendation website that draws from over 180 funds. It offers unbiased, expert advice and takes your ethical stance on investments into consideration - finding you the …

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Web Assembly Experiment 001

Web Assembly Experiment 001

September 17, 2020

At Sanderson Howe we like to keep an eye on the future. And as part of that future, we see WebAssembly as part of that landscape. As it starts to come into the mainstream, this is a series of our experiments into it. …

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Case study: Skycity

Case study: Skycity

August 27, 2020

SKYCITY is New Zealand’s largest tourism, leisure and entertainment company, running multiple casinos, restaurants, bars and conference facilities in New Zealand and Australia. In 2017, they were aware that technology …

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